What is the Purpose of the USA Real Estate Blog ?
The USA Real Estate Blog provides a Forum for Discussion
for those both within
and outside of the USA
for the Purchase of USA Real Estate .
Copyright - USA Real Estate - Alpha Training - 2011
Why Responding to Negative Comments hurts Small Business on Social Media
- Is there a difference in Response Mode to Negative Comments by Small Business and Big Business on Social Media ?
The first issue that is rarely discussed in this regard is Budget .
Whilst Big Business may have the Budget Resources to devote increasing numbers of Staff
to be answering endless Negative prattle on Social Media ,
Small Business does not !
Secondly , because of the Staff issue ,
Small Business does not have the Time to engage for
hours on end with Negative and Critical people .
Recently we received Videos of a Social Media Seminar ,
where supposed ' experts ' were dealing with
the issue of Negative Comments
and How Business should Respond .
Initially we were enthusiastic to Review the content ,
hoping that the Real World issues faced by Small Business
would be dealt with .
However , our hopes were crushed in the first two minutes of viewing the Video ,
with the same old - same old ' respond to every Negative comment ' nonsense ,
and more alarmingly ,
No distinction between the needs of Small Business and Big Business !
We will examine some of the comments made by the ' experts '
in more detail to illustrate the need for
the development of a tailored Strategy for Small Business on Social Media .
Our Main Point is this ,
What works for Big Business on Social Media ,
will not always work for Small Business !
The initial opening comments of the Seminar Video were similar to this ,
' Each time that you are attacked Negatively ,
you have the opportunity of opening a conversation '
Whilst this may seem like common sense to a Big Company ,
for a Small Business ,
this is not the opportunity for a conversation ,
but the opportunity for a PR disaster .
Let us all be honest ,
if we open a Page of an SME ,
and all we see is endless dialogue with critical Customers ,
jokers and time wasters ,
gossip and inane chit-chat ,
What are our eyes drawn to in the first instance ?
The first thing we want to see is the Negative Comments from Customers ,
we may not even bother to read the Business Response .
Why ?
It's entertaining .
But ,
Is reading all the Negative going to cause you to Buy from that Small Business ?
Book a table at the Restaurant ?
No ! a thousand times No !!!
It is time for us to get Real about the needs of Small Business with Social Networking .
Over 90% of Small Business have Pages , Profiles or Accounts
with less than 1000 members on any Social Network .
We are not talking about huge numbers like Big Business may have .
Our Recommendation for Small Business
is to engage the Services of a Pragmatic Social Media Consultancy
that has an extensive background in dealing with Small Business issues
of all kinds .
For more information ,
Contact Jeremy Reynolds at
alphasocialmedia@gmail.com
This is Part 19 of an ongoing Series .
Copyright - Alpha Training - Jeremy Reynolds - 2011
How to Rise to the Top in Sales in a Market Downturn - Part 2
In order to Rise to the Top in Sales in the Post-GFC Economy
you have to be prepared to Review
your Pre-GFC Sales Scripts .
This requires a frank admission
that what worked in Sales Pre-GFC
will not work in many Cases Post-GFC .
The Number 1 Reason for this
is that the Customers Preceptions have changed.
What do the Customers now see differently ?
- The Sales Process
- The need for transparency and authenticity
- The Character of the Sales Person
- The need for interaction with the Brand/Company/Service on Social Media
Why have the Customers Perceptions changed ?
- In many Cases the Customers are financialy hurting - eg The USA Real Estate Market .
When we are hurting over our own financial problems ,
our perceptions are changed in a way ,
that we become more accutely aware of things in the Sales Process ,
and sometimes we create an issue over points on Social Media ,
that we may have previously only slightly regarded .
- Involvement in Social Media interaction with other like minded Customers
Those Sales People that learn to deal with these changed Customer Perceptions
through Social Media
will Rise to the Top very quickly .
Copyright - Alpha Training - Jeremy Reynolds - 2011
How to Rise to the Top in Sales in a Market Downturn - Part 1
- Do the same Sales Techniques work in an Upmarket Economy as in a Downturn ?
- Why do Sales Teams persist with the same Sales Scripts in a Downturn ?
Obviously Sales Techniques need to change with an Economic Downturn .
Up until the onslaught of the GFC , Sales of Real Estate was relatively easy .
Investors had a fairly good idea of what they thought they wanted ,
because they had just been to the latest Property Seminar .
But the Economic Times have changed sharply ,
and Sales Strategies have not subsequently changed to meet the Customers needs .
In most cases Sales Teams are still using Pre-GFC Sales Scripts .
Newsflash !
Pre-GFC Sales Scripts don't work in 2011 .
In the next Parts of this ' Rising to the Top in Sales ' Series ,
we are going to examine Why this is in detail ,
and we will Show you the Sales Strategies that will work in an Economic Downturn .
For more information ,
Contact Jeremy Reynolds on
alphasocialmedia@gmail.com
Copyright - Alpha Training - Jeremy Reynolds - 2011
Copyright - USA Real Estate - Alpha Training - 2011 
