Showing posts with label Alpha Training. Show all posts
Showing posts with label Alpha Training. Show all posts
Wednesday, March 16, 2011
Tuesday, March 1, 2011
Thursday, February 24, 2011
What is the Purpose of the USA Real Estate Blog ?
What is the Purpose of the USA Real Estate Blog ?
The USA Real Estate Blog provides a Forum for Discussion
for those both within
and outside of the USA
for the Purchase of USA Real Estate .
Copyright - USA Real Estate - Alpha Training - 2011
The USA Real Estate Blog provides a Forum for Discussion
for those both within
and outside of the USA
for the Purchase of USA Real Estate .
Monday, February 21, 2011
Why Responding to Negative Comments hurts Small Business on Social Media
Why Responding to Negative Comments hurts Small Business on Social Media
Whilst Big Business may have the Budget Resources to devote increasing numbers of Staff
to be answering endless Negative prattle on Social Media ,
Small Business does not !
Secondly , because of the Staff issue ,
Small Business does not have the Time to engage for
hours on end with Negative and Critical people .
Recently we received Videos of a Social Media Seminar ,
where supposed ' experts ' were dealing with
the issue of Negative Comments
and How Business should Respond .
Initially we were enthusiastic to Review the content ,
hoping that the Real World issues faced by Small Business
would be dealt with .
However , our hopes were crushed in the first two minutes of viewing the Video ,
with the same old - same old ' respond to every Negative comment ' nonsense ,
and more alarmingly ,
No distinction between the needs of Small Business and Big Business !
We will examine some of the comments made by the ' experts '
in more detail to illustrate the need for
the development of a tailored Strategy for Small Business on Social Media .
Our Main Point is this ,
What works for Big Business on Social Media ,
will not always work for Small Business !
The initial opening comments of the Seminar Video were similar to this ,
' Each time that you are attacked Negatively ,
you have the opportunity of opening a conversation '
Whilst this may seem like common sense to a Big Company ,
for a Small Business ,
this is not the opportunity for a conversation ,
but the opportunity for a PR disaster .
Let us all be honest ,
if we open a Page of an SME ,
and all we see is endless dialogue with critical Customers ,
jokers and time wasters ,
gossip and inane chit-chat ,
What are our eyes drawn to in the first instance ?
The first thing we want to see is the Negative Comments from Customers ,
we may not even bother to read the Business Response .
Why ?
It's entertaining .
But ,
Is reading all the Negative going to cause you to Buy from that Small Business ?
Book a table at the Restaurant ?
No ! a thousand times No !!!
It is time for us to get Real about the needs of Small Business with Social Networking .
Over 90% of Small Business have Pages , Profiles or Accounts
with less than 1000 members on any Social Network .
We are not talking about huge numbers like Big Business may have .
Our Recommendation for Small Business
is to engage the Services of a Pragmatic Social Media Consultancy
that has an extensive background in dealing with Small Business issues
of all kinds .
For more information ,
Contact Jeremy Reynolds at
alphasocialmedia@gmail.com
This is Part 19 of an ongoing Series .
Copyright - Alpha Training - Jeremy Reynolds - 2011
- Is there a difference in Response Mode to Negative Comments by Small Business and Big Business on Social Media ?
Whilst Big Business may have the Budget Resources to devote increasing numbers of Staff
to be answering endless Negative prattle on Social Media ,
Small Business does not !
Secondly , because of the Staff issue ,
Small Business does not have the Time to engage for
hours on end with Negative and Critical people .
Recently we received Videos of a Social Media Seminar ,
where supposed ' experts ' were dealing with
the issue of Negative Comments
and How Business should Respond .
Initially we were enthusiastic to Review the content ,
hoping that the Real World issues faced by Small Business
would be dealt with .
However , our hopes were crushed in the first two minutes of viewing the Video ,
with the same old - same old ' respond to every Negative comment ' nonsense ,
and more alarmingly ,
No distinction between the needs of Small Business and Big Business !
We will examine some of the comments made by the ' experts '
in more detail to illustrate the need for
the development of a tailored Strategy for Small Business on Social Media .
Our Main Point is this ,
What works for Big Business on Social Media ,
will not always work for Small Business !
The initial opening comments of the Seminar Video were similar to this ,
' Each time that you are attacked Negatively ,
you have the opportunity of opening a conversation '
Whilst this may seem like common sense to a Big Company ,
for a Small Business ,
this is not the opportunity for a conversation ,
but the opportunity for a PR disaster .
Let us all be honest ,
if we open a Page of an SME ,
and all we see is endless dialogue with critical Customers ,
jokers and time wasters ,
gossip and inane chit-chat ,
What are our eyes drawn to in the first instance ?
The first thing we want to see is the Negative Comments from Customers ,
we may not even bother to read the Business Response .
Why ?
It's entertaining .
But ,
Is reading all the Negative going to cause you to Buy from that Small Business ?
Book a table at the Restaurant ?
No ! a thousand times No !!!
It is time for us to get Real about the needs of Small Business with Social Networking .
Over 90% of Small Business have Pages , Profiles or Accounts
with less than 1000 members on any Social Network .
We are not talking about huge numbers like Big Business may have .
Our Recommendation for Small Business
is to engage the Services of a Pragmatic Social Media Consultancy
that has an extensive background in dealing with Small Business issues
of all kinds .
For more information ,
Contact Jeremy Reynolds at
alphasocialmedia@gmail.com
This is Part 19 of an ongoing Series .
Copyright - Alpha Training - Jeremy Reynolds - 2011
Sunday, February 20, 2011
Michael Yardney - Australian Property Market Predictions for 2011
Michael Yardney - Australian Property Market Predictions for 2011
Monday, February 14, 2011
What is the Purpose of Social Media for Small Business ?
What is the Purpose of Social Media for Small Business ?
Some Small Businesses think that
the hype of what many Social Commentators
portray about Social Media could be harmful for their Business .
A ' Social Media Hype ' description
of the Purpose for Social Media for Small Business would go like this ,
' To provide a forum for disgruntled Customers
to voice their complaints and concerns ,
for everyone to see ,
and to get a quick and satisfactory response ' .
A major problem for Small Business is effectively dealing
with Negativity and Customer Complaints on Social Networking ,
without losing potential New Customers .
Some Public Articles are reporting that Customers are getting ' Quick responses '
to their Complaints on Social Media ,
and that this is therefore a good thing for Customer Service standards .
However ,
no distinction is made between the largely different Needs of Big Business and Small Business .
Large Companies must be seen to be doing the right thing by Customers
on Social Networking ,
prompty responding to every Complaint , no matter how trifling ,
and providing positive input when the conversation becomes ridiculously Negative .
' You have to respond to every nasty comment promptly , otherwise you don't understand the
Social aspect of this Media ' .
Or we can try to find out what the real problem is ,
and create a workable Solution to meet the Business owners needs .
A recent Case Study of our illustrates the point clearly ,
A Furniture Business started a Social Media Business Page ,
it grew to around 400 members in 6 months ,
there was a lot of Positive interaction from Happy Customers on the Page .
This caused the ' green-eyed monster ' to raise it's ugly head of jealousy
in a competitor Business .
An individual from the competitor created a fake profile ,
and began to attack the Furniture Business in a scandalous and fabricated way on their Wall .
The Business owner was distraught ,
and was then ill advised to engage the green-eyed Joker by an ' expert ',
and resolve the customers problem .
The situation subsequently escalated out of control ,
because of the bad advice ,
then unrelated random teenagers joined in the ' fun ' ,
and began to taunt the Business Owner .
Membership of the Page dropped significantly ,
and Customer Orders were cancelled as the ' bad news ' spread .
When we were then asked to assist ,
and the first thing we did was to trace the origin of the green-eyed Joker .
It was easy to pinpoint the Profile to that of a competitor ,
there were obvious links .
Our immediate advice was ,
" Don't engage the Joker " ,
" Block their Profile and Ban Permanently others who emerge as similar "
Problem Solved !
For Practical Help with your Social Media Marketing ,
Contact Jeremy Reynolds on ,
alphasocialmedia@gmail.com
Copyright - Alpha Training - Jeremy Reynolds - 2011
- Why are some Small Business Owners lacking enthusiasm for Social Media ?
Some Small Businesses think that
the hype of what many Social Commentators
portray about Social Media could be harmful for their Business .
A ' Social Media Hype ' description
of the Purpose for Social Media for Small Business would go like this ,
' To provide a forum for disgruntled Customers
to voice their complaints and concerns ,
for everyone to see ,
and to get a quick and satisfactory response ' .
A major problem for Small Business is effectively dealing
with Negativity and Customer Complaints on Social Networking ,
without losing potential New Customers .
Some Public Articles are reporting that Customers are getting ' Quick responses '
to their Complaints on Social Media ,
and that this is therefore a good thing for Customer Service standards .
However ,
no distinction is made between the largely different Needs of Big Business and Small Business .
Large Companies must be seen to be doing the right thing by Customers
on Social Networking ,
prompty responding to every Complaint , no matter how trifling ,
and providing positive input when the conversation becomes ridiculously Negative .
- Should a Small Business owner respond to every trivial , Negative comment on a Social Network about the ' coffee they serve ' ?
- Are Small Business owners having counter-productive experiences trying to deal with Negativity on Social Media ?
- Why do Small Business owners take so long to respond to a Customer Complaint on their Business Wall ?
' You have to respond to every nasty comment promptly , otherwise you don't understand the
Social aspect of this Media ' .
Or we can try to find out what the real problem is ,
and create a workable Solution to meet the Business owners needs .
A recent Case Study of our illustrates the point clearly ,
A Furniture Business started a Social Media Business Page ,
it grew to around 400 members in 6 months ,
there was a lot of Positive interaction from Happy Customers on the Page .
This caused the ' green-eyed monster ' to raise it's ugly head of jealousy
in a competitor Business .
An individual from the competitor created a fake profile ,
and began to attack the Furniture Business in a scandalous and fabricated way on their Wall .
The Business owner was distraught ,
and was then ill advised to engage the green-eyed Joker by an ' expert ',
and resolve the customers problem .
The situation subsequently escalated out of control ,
because of the bad advice ,
then unrelated random teenagers joined in the ' fun ' ,
and began to taunt the Business Owner .
Membership of the Page dropped significantly ,
and Customer Orders were cancelled as the ' bad news ' spread .
When we were then asked to assist ,
and the first thing we did was to trace the origin of the green-eyed Joker .
It was easy to pinpoint the Profile to that of a competitor ,
there were obvious links .
Our immediate advice was ,
" Don't engage the Joker " ,
" Block their Profile and Ban Permanently others who emerge as similar "
Problem Solved !
For Practical Help with your Social Media Marketing ,
Contact Jeremy Reynolds on ,
- Part 17 of an ongoing Series .
Copyright - Alpha Training - Jeremy Reynolds - 2011
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