Why Responding to Negative Comments hurts Small Business on Social Media
Whilst Big Business may have the Budget Resources to devote increasing numbers of Staff
to be answering endless Negative prattle on Social Media ,
Small Business does not !
Secondly , because of the Staff issue ,
Small Business does not have the Time to engage for
hours on end with Negative and Critical people .
Recently we received Videos of a Social Media Seminar ,
where supposed ' experts ' were dealing with
the issue of Negative Comments
and How Business should Respond .
Initially we were enthusiastic to Review the content ,
hoping that the Real World issues faced by Small Business
would be dealt with .
However , our hopes were crushed in the first two minutes of viewing the Video ,
with the same old - same old ' respond to every Negative comment ' nonsense ,
and more alarmingly ,
No distinction between the needs of Small Business and Big Business !
We will examine some of the comments made by the ' experts '
in more detail to illustrate the need for
the development of a tailored Strategy for Small Business on Social Media .
Our Main Point is this ,
What works for Big Business on Social Media ,
will not always work for Small Business !
The initial opening comments of the Seminar Video were similar to this ,
' Each time that you are attacked Negatively ,
you have the opportunity of opening a conversation '
Whilst this may seem like common sense to a Big Company ,
for a Small Business ,
this is not the opportunity for a conversation ,
but the opportunity for a PR disaster .
Let us all be honest ,
if we open a Page of an SME ,
and all we see is endless dialogue with critical Customers ,
jokers and time wasters ,
gossip and inane chit-chat ,
What are our eyes drawn to in the first instance ?
The first thing we want to see is the Negative Comments from Customers ,
we may not even bother to read the Business Response .
Why ?
It's entertaining .
But ,
Is reading all the Negative going to cause you to Buy from that Small Business ?
Book a table at the Restaurant ?
No ! a thousand times No !!!
It is time for us to get Real about the needs of Small Business with Social Networking .
Over 90% of Small Business have Pages , Profiles or Accounts
with less than 1000 members on any Social Network .
We are not talking about huge numbers like Big Business may have .
Our Recommendation for Small Business
is to engage the Services of a Pragmatic Social Media Consultancy
that has an extensive background in dealing with Small Business issues
of all kinds .
For more information ,
Contact Jeremy Reynolds at
alphasocialmedia@gmail.com
This is Part 19 of an ongoing Series .
Copyright - Alpha Training - Jeremy Reynolds - 2011
- Is there a difference in Response Mode to Negative Comments by Small Business and Big Business on Social Media ?
Whilst Big Business may have the Budget Resources to devote increasing numbers of Staff
to be answering endless Negative prattle on Social Media ,
Small Business does not !
Secondly , because of the Staff issue ,
Small Business does not have the Time to engage for
hours on end with Negative and Critical people .
Recently we received Videos of a Social Media Seminar ,
where supposed ' experts ' were dealing with
the issue of Negative Comments
and How Business should Respond .
Initially we were enthusiastic to Review the content ,
hoping that the Real World issues faced by Small Business
would be dealt with .
However , our hopes were crushed in the first two minutes of viewing the Video ,
with the same old - same old ' respond to every Negative comment ' nonsense ,
and more alarmingly ,
No distinction between the needs of Small Business and Big Business !
We will examine some of the comments made by the ' experts '
in more detail to illustrate the need for
the development of a tailored Strategy for Small Business on Social Media .
Our Main Point is this ,
What works for Big Business on Social Media ,
will not always work for Small Business !
The initial opening comments of the Seminar Video were similar to this ,
' Each time that you are attacked Negatively ,
you have the opportunity of opening a conversation '
Whilst this may seem like common sense to a Big Company ,
for a Small Business ,
this is not the opportunity for a conversation ,
but the opportunity for a PR disaster .
Let us all be honest ,
if we open a Page of an SME ,
and all we see is endless dialogue with critical Customers ,
jokers and time wasters ,
gossip and inane chit-chat ,
What are our eyes drawn to in the first instance ?
The first thing we want to see is the Negative Comments from Customers ,
we may not even bother to read the Business Response .
Why ?
It's entertaining .
But ,
Is reading all the Negative going to cause you to Buy from that Small Business ?
Book a table at the Restaurant ?
No ! a thousand times No !!!
It is time for us to get Real about the needs of Small Business with Social Networking .
Over 90% of Small Business have Pages , Profiles or Accounts
with less than 1000 members on any Social Network .
We are not talking about huge numbers like Big Business may have .
Our Recommendation for Small Business
is to engage the Services of a Pragmatic Social Media Consultancy
that has an extensive background in dealing with Small Business issues
of all kinds .
For more information ,
Contact Jeremy Reynolds at
alphasocialmedia@gmail.com
This is Part 19 of an ongoing Series .
Copyright - Alpha Training - Jeremy Reynolds - 2011
