How to Rise to the Top in Sales in a Market Downturn - Part 2

How to Rise to the Top in Sales in a Market Downturn - Part 2

In order to Rise to the Top in Sales in the Post-GFC Economy
you have to be prepared to Review
your Pre-GFC Sales Scripts .

This requires a frank admission  
that what worked in Sales Pre-GFC
will not work in many Cases Post-GFC .

The Number 1 Reason for this
is that the Customers Preceptions have changed.

     What do the Customers now see differently ? 

1. The Sales Process
2. The need for transparency and authenticity
3. The Character of the Sales Person
4. The need for interaction with the Brand/Company/Service on Social Media

    Why have the Customers Perceptions changed ?

•     In many Cases the Customers are financialy hurting - eg The USA Real Estate Market .

              When we  are hurting over our own financial problems  ,
              our perceptions are changed  in a way ,
             
              that we  become more accutely aware of things in the Sales Process ,
             
              and sometimes  we create an issue over points on Social Media ,
              that we  may have previously only slightly   regarded . 

•    Involvement  in Social Media interaction with other like minded Customers 

    
            Those Sales People that learn to deal with these changed Customer Perceptions  
            
            through Social Media

           
            will Rise to the Top very quickly .

   
Copyright - Alpha Training - Jeremy Reynolds - 2011

How to Rise to the Top in Sales in a Market Downturn - Part 1

How to Rise to the Top in Sales in a Market Downturn - Part 1

• Do the same Sales Techniques work in an Upmarket Economy as in a Downturn ?
• Why do Sales Teams persist with the same Sales Scripts in a Downturn ?

Obviously Sales Techniques need to change with an Economic Downturn . 

Up until the onslaught of the GFC , Sales of Real Estate was relatively easy .

Investors had a fairly good idea of what they thought they wanted ,
because they had just been to the latest Property Seminar .

But the Economic Times have changed sharply ,
and Sales Strategies have  not subsequently changed to meet the Customers needs .

In most cases Sales Teams are still using Pre-GFC Sales Scripts .

Newsflash ! 

Pre-GFC Sales Scripts don't work in 2011 .

In the next Parts of this ' Rising to the Top in Sales ' Series ,

we are going to examine Why this is in detail ,

and we will Show you the Sales Strategies that will work in an Economic Downturn .

For more information ,

Contact Jeremy Reynolds on

alphasocialmedia@gmail.com


Copyright - Alpha Training - Jeremy Reynolds - 2011