Why Marketing and Advertising are being confused in Social Media - Part 2

Why Marketing and Advertising are being confused in Social Media - Part 2

• Are Marketing and Advertising the same thing on Social Media ?

          When we look at discussions of ROI on Social Media ,

          it is very clear that Marketing and Advertising are being confused

          by the ' ivory tower experts ' .

•    What is Social Media Marketing ?

            To put it very simply ,

            Social Media Marketing is that activity

            that creates an interest or desire

            for your Brand , Product or Service .

            Marketing does not necessarily create an immediate Sale ,

            and the results are intangible

            which means they are not easily measurable .

            The Marketing  should be conducted concurrently

            
             with Social Media Advertising

            for Best Results .

            

• What is Social Media Advertising ?

          Social Media Advertising is that activity

          which directly results in a Sale

          of your Product or Service .

          It can be measured with tangible results ,

          and the demand is created by Social Media Marketing .


         The reason why the two different fields are being

         confused on Social Media has to do with

         who is discussing the topic of ROI .

         The are too many ' ivvory tower experts '

         who are being paid by Big Business to represent their Brand ,

         telling Small Business that there is no ROI in the Short Term

         on Social Media .


        Breaking News ;

        Small Business is not in Social Media to be social ,

        but to create Sales for their Product or Service .

        No Short Term Sales means exit the Social Media Campaign .

        The Small Business owner is not being paid

        a fat Salary to chit-chat all day .


       Of course this does not mean that

       we are telling our Clients not to be Social ,

       but we have to be pragmatic with our advice .

       There is no such thing as a Stage 1  -

       12 month Plan for Small Business ,

       where it is all Brand awareness and no Sales are made ,

       this is a Big Business Plan .


       Sales need to be made in the first 1-3 months ,

       or the Small Business owner loses interest

       and invests elsewhere .

•       Why aren't Small Business owners making more Sales in the first 12 months ?

                There is a missing ingredient ,

                which is effective Advertising .

• What features must effective Social Media Advertising have ?

1.    No special effects , abstact , pointless conjecturing , new age Advertising .

           Your Customers need to know exactly what the point of your Ad is ,

           being impressed with abstracts doesn't mean they

           will Buy your Product .
    

     2.   The Ad must contain a specific Call to Action -

          Include a Special or a particular Offer

          for people from Social Networks .

• Why Advertise on Social Networks ?

          The main advantage of Social Media Advertising


          is the ability of the Network to pinpoint your audience .

         
          If done correctly  ,

         this can produce far better ROI than other Advertising sources .


         If you effectually combine

         correct Marketing and Advertising Strategies

         your Business can obtain excellent ROI

         in the first 12 months of your Campaign .

        Copyright - Alpha Social Media - Jeremy Reynolds -2011