Alpha Social Media: March 2011

          When we look at discussions of ROI on Social Media ,

          it is very clear that Marketing and Advertising are being confused

          by the ' ivory tower experts ' .

What is Social Media Marketing ?

            To put it very simply ,

            Social Media Marketing is that activity

            that creates an interest or desire

            for your Brand , Product or Service .

            Marketing does not necessarily create an immediate Sale ,

            and the results are intangible

            which means they are not easily measurable .

            The Marketing should be conducted concurrently


             with Social Media Advertising

            for Best Results .

What is Social Media Advertising ?

          Social Media Advertising is that activity

          which directly results in a Sale

          of your Product or Service .

          It can be measured with tangible results ,

          and the demand is created by Social Media Marketing .

         The reason why the two different fields are being

         confused on Social Media has to do with

         who is discussing the topic of ROI .

         The are too many ' ivvory tower experts '

         who are being paid by Big Business to represent their Brand ,

         telling Small Business that there is no ROI in the Short Term

         on Social Media .

        Breaking News ;

        Small Business is not in Social Media to be social ,

        but to create Sales for their Product or Service .

        No Short Term Sales means exit the Social Media Campaign .

        The Small Business owner is not being paid

        a fat Salary to chit-chat all day .

       Of course this does not mean that

       we are telling our Clients not to be Social ,

       but we have to be pragmatic with our advice .

       There is no such thing as a Stage 1 -

       12 month Plan for Small Business ,

       where it is all Brand awareness and no Sales are made ,

       this is a Big Business Plan .

       Sales need to be made in the first 1-3 months ,

       or the Small Business owner loses interest

       and invests elsewhere .

Why aren't Small Business owners making more Sales in the first 12 months ?

There is a missing ingredient ,

which is effective Advertising .

What features must effective Social Media Advertising have ?

No special effects , abstact , pointless conjecturing , new age Advertising .

           Your Customers need to know exactly what the point of your Ad is ,

           being impressed with abstracts doesn't mean they

           will Buy your Product .


     2.   The Ad must contain a specific Call to Action -

          Include a Special or a particular Offer

          for people from Social Networks .

Why Advertise on Social Networks ?

          The main advantage of Social Media Advertising

          is the ability of the Network to pinpoint your audience .


          If done correctly ,

         this can produce far better ROI than other Advertising sources .

         If you effectually combine

         correct Marketing and Advertising Strategies

         your Business can obtain excellent ROI

         in the first 12 months of your Campaign .

Copyright - Alpha Social Media - Jeremy Reynolds -2011

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How to get the Best ROI with Social Media Marketing - Part 1

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Should you expect short or long term benefits from Social Media Marketing ?

         Of course the answer to this question is

         Social Media Marketing is a long term project ,

         because it is about Building Awareness of your Brand

         and creating Business relationships .

        But a Long Term Social Media Marketing Plan

        does not help your Cash Flow right now ,

        and this is where a lot of Small Business owners

        are getting frustrated and feeling like they are wasting their time.

Does Building a Long Term Social Media Marketing Plan mean that you cannot have Short Term Cash Flow benefits ?

         What is being missed in this rigorous debate is

         the difference between Social Media Marketing

         and Social Media Advertising .

Should your Advertising Budget for Social Media be increased ?

          If you want to capture Retail Sales or Orders for your Service

         you need to start Advertising on the Social Networks .

         Your Business Page is creating a lot of awareness of your Brand ,

         but the nature of Social Networking

         means that it is not always convenient

         to ask for the Sale to be closed in the middle of a conversation .

        However , your Strategic Ad will do this for you

        without offending the Page participant .

        Why ?

        The Social Network Customer

        does not want to be ' Sold ' on your Page ,

        but if the Marketing is done properly ,

        it will Create the Desire for your Product or Service .

        If there is an Ad for your Product or Service next to your Page ,

        those who are interested will respond with a request for a Sale ,

        and nobody gets offended .

        Let the Social Media Marketers do their job effectively ,

        and the Social Media Advertisers place their Strategic Ads ,

        and your Business will have plenty of Short Term Cash Flow benefits ,

        and Long Term Brand awareness .

        The two must run concurrently to get the Best Results .

        The main problem in getting Results from Social Media

        is that the Marketing and Advertising are not being conducted

        according to a Strategic Plan .

       Some Businesses are running lots of Ads with very little Marketing .

       This will not generate much click Response to your Ads ,

       because the Desire has not previously been created

       for your Product in the Social arena.

       Other Businesses have Brilliant Pages

       with Elaborate Welcome gimmicks

       to Capture Customers ,

       but they are still not getting large Volumes of Sales

       because they have not invested in corresponding Ads

       designed to Create the Sales.

       We will reveal how to develop a Stategic Plan

       for Social Media Marketing and Advertising

       in the next Parts of this Series .

Copyright - Alpha Training - Jeremy Reynolds - 2011

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